When you start on a new project you want to make sure you read and understand the:
These explain the general guidelines of the project. Often, they cover:
The Unique Selling Points (USPs) are what sets this particular site you are writing for apart from it’s competition. Examples are: free delivery, native customer support, etc. The template instructions often refer to where to use the USPs in the text.
The Persona is a representation of the person you are writing for; it dictates tone. If you are for example writing for a doctor your tone will be very different than writing for a patient. Under tone you can think of terminology (word choice), sentence structure/length, examples you give, etc.
Every template item has its on Template Instructions, you can find these in the right upper corner of the template item. When you click this button you can read what is expected from you in this template item. Be sure to check out the Template Instructions for every template item.
If you understand the general requirements as described above, it is always advised to take a look at the sample text and keyword URL buttons. They usually provide a wealth of inspiration. To keep your Quality Score high, take it slow on a new project and allow some time for feedback.
Wordapp B.V.
Maasboulevard 228
3331 ML Zwijndrecht
The Netherlands
Tel: +31850643310
VAT: NL857866850B01