Adding images to text on the internet is one of the most effective ways to increase conversion, increase on-page time and help people understand what a page is about. Images in Wordapp consist of two parts:
The url to a publicly available image • Unless otherwise mentioned, images in Wordapp are always publicly available images. They have this format: • https://static.pexels.com/photos/4825/red-love-romantic-flowers.jpg
The alt text • The alt(ernative) text is a short description of the image in words. For example: “A romantic flower arrangement.” The alt text should always contain the main keyword of a text.