To answer this question, you first have to understand what a content strategy is. A content strategy is a process by which you plan, create, and manage useful and usable content. It’s important because the process allows your content to clearly explain who you are, what your brand is and in a focused and engaging manner, target the correct audience at the right times.
Your content strategy holds an important function in your digital marketing campaign and is a key element. It ensures that the content is geared towards your target audience. Getting the maximum value for every single piece of content published is essential. People want information that is accurate, useful and succinct. This way they will not only read your content but share it and return to it at another time. Content has to mean something to your target audience. It has to engage them; it has to be content that displays a level of quality and an appreciation for what your readers want.
Writing qualitative, astute content requires experience, knowledge, and skill. As an essential element in developing a content strategy, it has to find that balance. A balance between giving you maximum value for every piece written, and providing what your customers want. Your content has to inspire, motivate, wow and be informational. SEO keywords, long tail, and short tail need introducing in a natural, seamless way. Content is a fantastic fix for poor organic traffic flow. It is a considered, logical progression with a number of analytical aspects. Wordapp offers experience in developing an eCommerce content strategy that will provide you with a positive audience outcome.
Any content strategy plan must include a number of elements. Content strategy SEO features are one such element. At Wordapp, our experts take care of the research and analytics to identify the core keywords for your site content. After that, our experienced writers incorporate these naturally into your content. This provides content that meets your marketing expectations. To engage your customers, your content has to reflect a passion for your products, be engaging, and relevant. Something the Wordapp crowd knows how to produce very well and most importantly keep you in the loop throughout the whole process.
Whether you are creating a content strategy for the web or a content strategy for mobile users Wordapp can provide you with quick, efficient plan that won’t break the bank. Advertising rule teaches us that “people buy from people” that storytelling and a personal connection is the best way to ensure conversion. Living by this premise is what makes Wordapp so unique. Our crowd write for your audience, using your voice, and dedicated marketing strategy based on SEO research. Although experts will tell you that you can’t break into the social media market without paying for advertising, this is simply not true. At Wordapp we know that if you speak to the customer, the sales will follow.
Organic search results are earned and determined by search engine algorithms while paid advertising campaigns are bought not earned. However, when you are not sure about how to break into the market and start advertising your eCommerce business; paid advertising can seem like a viable option. There are some disappointing drawbacks to this, however, starting with the fact that you will only rank well while you are paying to rank well. As soon as the money stops so does your visibility. So when you are developing a content strategy, where can you turn? Wordapp, of course! Using Wordapp can help you bring your content strategy plan to life with amazing texts created in minutes and written specifically for your audience.
Developing a content strategy that will be flexible yet provide the relevant information to customers and the search engines can be intimidating, but not when you work with Wordapp. Wordapp works with you, developing a structure that will provide you with the optimization you require with original, and quality content. You can be as involved as you wish in the creation of the content strategy plan. Our app allows you to view the process and provide your feedback. You have the last word on any content published to your site. And the peace of mind that your content is focused on driving organic traffic to your site.
Wherever your content is to be placed, on whatever platform or device, Wordapp can produce it. If you want a content strategy for website optimization or a content strategy for mobile, Wordapp can identify the subtle differences in SEO trends and create a strategy that will work for you. Our experts will identify trending, and relevant keywords and our professional writers and editors will ensure the content is accurate, informative and interesting. If you still want more reasons to get in contact with Wordapp, think about global marketing. As global marketing is increasing having your content multilingual is imperative. Content from the Wordapp crowd also provides culturally relevant text, as we use native speakers to write and edit the text.
At Wordapp we know you need your content strategy plan yesterday. Creating contract strategy for the web or mobile is not as straightforward as some would wish. It involves numerous elements that need to be coordinated and brought together logically. A creative content strategy for the web requires experience and skill, something that is not always readily available within your marketing team, plus it does take time. Time your employees could spend using their expensive talents productively elsewhere, within the company. At Wordapp, our teams of developers, keyword analysts, writers, editors, and publishers work together seamlessly and can provide the content required in a fast and efficient way, allowing it to be uploaded and working for you immediately.
When developing a content strategy, you or your team is with us all the way. The Wordapp download is not only a time saver it is a money saver too. Optimized for SEO and SEM; content is available for translation or creation by native speakers. A sequential and logical process that because of the revolutionary app lets you keep your finger on the pulse throughout the whole process. This creates a content strategy for mobile or website that meets your requirements the intelligent way. Why struggle? Keep your focus on your product. Let the professionals create the content that will improve your conversions, drive traffic to your site and improve your rankings.
No one has a crystal ball, but some things do not need one. Marketing your product for the internet of today, eCommerce sites, informational, and campaign sites, all are undergoing a massive change. Just presenting your product online is not enough. Customers have changed, how they view your site has changed, what they want from a site they visit has changed. People want and expect information; they want to know about the product, not only that, they want to know what others think about a product. To be a market leader, you have to adapt how you are represented, and a content strategy is a core element of doing this.
Creating a content strategy is a skill, it is not a piece of nicely written fiction. It has to be relevant, informative, written in an appropriate style, and attractive enough to invite the viewer to share and visit again. Social media sharing is on the increase as people search to know more in-depth knowledge on what they are buying, to find your place within this you need the skills, knowledge, and experience of Wordapp. The journey to optimizing your site is not one to be done alone. Sign up with Wordapp and let’s do it together.
It will make content writing or managing easy.
With its powerful admin panel, Wordapp lets you manage your SEO project easily, no matter if you have ten texts or 1000’s in your project! Wordapp’s workflow puts you in control — you have the final say on your quality SEO content.
When you connect Wordapp to your site, you can use your team, or the Crowd of writers and editors to seamlessly deliver high-quality SEO and SEM content. On top of that, Wordapp can connect to your site via our custom API, or to your WordPress site with our custom plugin. With all this power, what used to take weeks now takes hours!