A for your keyword (service) custom built lead generation website lowers your current advertising cost with up to 75% (cost per conversion). Fill in our form above for one free month. Continue reading this 2,500-word article to find out exactly how we do this (12-minute read).
Our healthcare marketing strategy for the best lead generation websites
Building a lead generation website starts with investing in a — usually quite expensive — domain name for the service or profession of the service business. A premium domain name right away tells the user what the business does, boosts SEO and increases conversion.
A great domain is nothing without a custom built landing page for the domain name (i.e the service).
A/B testing sometimes gives unexpected results, like the one below which kind of looks like it is about boat trips, but has a 12% conversion rate for hair transplant tourists in Turkey. That means 12 out of every 100 people contact our client; compared to most other sites who barely get 5 out a 100 people to use one of the contact options.
A site must be fast; users expect a site to load within 2 seconds. Every second it takes longer to load, we lose up to 20% of the traffic. We advise using Google PageSpeed Insights to test the speed of your site.
Security. Since people are leaving their personal data, we want to have an SSL certificate on your website that ensures secure data transferring. This includes all images you serve on your website. You can test your SSL status here.
Mobile-first. You want to ensure your website is optimized for mobile visitors. On average, 67% of visitors come from a mobile device when visiting your website. It has even gotten to a point that Google only looks at the mobile version of your website to determine if it is going to show it to people searching for certain keywords (search phrases).
SEO is not something that happens over night, it takes time, effort and know how to become #1. Actually before you have built the site, you don’t even know how good the leads are going to be. This is one of the reasons why Wordapp always offers free trials. Not only because we want happy long term clients; also because we decrease our cost per lead with SEO, improving the bottom line for both us and our clients.
Let’s dig deeper into SEO in healthcare; SEO is an acronym for search engine optimization. SEO is the reason your website gets visitors from search engines like Google, Yahoo or Bing.
Besides mobile optimization, there are over 200 different factors Google takes in consideration to decide which websites they show when you Google something. OVER 200!
Here’s a 168-page document internal Google document they give to manual testers of websites they employ to determine the quality of the site. When it comes to healthcare marketing, there is a special section on Your Money or Your Life (YMYL) pages. Which covers websites that “could potentially impact a person’s future happiness, health, financial stability, or safety.”
… and because we optimize based on data from 1000’s of campaigns, your costs will be lower than your competitors although you compete on the same keywords.
Here are some metrics that we check daily through our website manager.
Special guidelines for medical websites. When marketing for medical practices you have to adhere to special guidelines ensuring the information you provide is correct and doesn’t mislead the readers, but the real trick is to continuously improve on the metrics that matter.
CTR or click through rate should be above 10% (the global standard is 4%). Google charges per impressions or CTM so you want to make sure that the number of users that click on your ad are above 10%, as it will make your CPC or cost per click go down.
Quality score. Google is in the business of relevancy so you want to make sure that your quality score is high, this not only requires you to improve point 1-4 above, it also requires you to and make sure that the content on the site is fresh and up to date.
Negative keywords, exact matches and phrase matches. We make sure to continuously add to our list of the 100’s of negative keywords, such as “find job” or “how to start” that we don’t want to pay for and make sure that we have specific ads and suitable extensions for any exact or phrase keyword that converts well.
Lets assume that your main source of new website visitors is Google Ads for healthcare, for a competitive keyword like “hair transplant in Turkey” with a CPC of 4 Euro.
Managing your own website and campaigns
Renting a Risk Free Wordapp Lead Generation Website
SO — if you want to work with us and grow your business like the example above…
Here’s what you do:
Do This Now
You’ll see a brief series of questions you’ll need to answer about your medical practice.
We just need to know the basics about what you’re working on, which type of healthcare company you are, etc. That way we can understand your situation before we talk and get right to business.
Answer these questions as accurately as possible, and be absolutely sure your contact information is correct so we can reach you.
In the end, this is for healthcare companies who are ready to receive more patients and understand the importance of generating leads through the Internet.
If that’s you, today is the day you step up and take your business to the next level.
Click the button below to fill in the questionnaire and apply for your free trial.
Fill the questionnaire below to apply for your free trial.
Sure thing! Images of you and your medical practice are something we need to improve the conversion of the site. We’ll take care of all the content and make sure it’s SEO optimized.
We always have sites ‘in stock’ where we can add your images and start marketing right away. Generally it takes 24-48 hours from order to start receiving your first lead.
Most definately! We operate over 1,000 different websites from real estate lead generation websites to the best lead generation websites for contruction.
We do that too! While we don’t offer lead generation packages on your own site, we can take over the maintance of your site. We’ll ensure your site gets an SSL certificate, optimize for mobile visitors, get new content each month and that everything is up to date.
We’ll always start you off on a couple of free leads to make sure you know what to expect from a paid subscription.