A successful content strategy will lead to increased traffic to your website. This is, of course, a good thing, but it means you need to consider how your site will cope with increased traffic. Website scaling is the means by which you increase your capacity to cope with demand.
Horizontal Or Vertical Scaling?
There are two main types of hardware scaling, known as horizontal and vertical. Horizontal scaling involves adding additional servers to increase capacity and process requests simultaneously across multiple servers. Vertical scaling involves increasing the performance of your existing servers, by upgrading the CPU or adding memory, to increase its capacity to process requests.
If you want to increase traffic to your site, as well as scaling up your hardware capacity, you need to consider content scaling. Managing the turnover of content on your website is key to maintaining search engine rankings and the more successful you are, the more work you will need to put in.
Outsourcing Content Scaling
While you may have been able to manage your website content yourself in the beginning, many organisations find that they need more help with website scaling as they become more successful. A professional SEO strategy team can improve your site’s rankings overnight and make sure the right sort of new content is added to maintain that position.